Community Reports
The anticipation for Grand Theft Auto VI's third trailer is reaching a fever pitch among fans. According to reports from GAMINGbible, gamers believe that a telling clue suggests the trailer could drop today, July 23. This speculation follows Take-Two Interactive CEO Strauss Zelnick's earlier statement that Rockstar Games would initiate the final marketing push for the game this summer, with July being a critical month.
Fans have been eagerly checking Rockstar's social media for updates, often met with posts about GTA Online or Red Dead Online instead. However, the absence of a post on bilibili, a popular Chinese social media platform where Rockstar typically shares updates, has led some to theorize that the third trailer announcement could be imminent. Reddit users have expressed their excitement, with one user noting the timing as significant, given that it has been five weeks since the cover reveal and four weeks since pre-orders opened.
Despite the excitement, it's important to approach these theories with caution. An absent bilibili post does not always correlate with major announcements, and some fans have pointed out that Rockstar has a history of making announcements on Tuesdays and Thursdays. Today being a Thursday has added to the speculation, but it's still uncertain whether the trailer will indeed be revealed today or postponed to next week.
In addition to the trailer speculation, the game has faced some criticism regarding its sales model. Rockstar announced that GTA VI would not be sold as a traditional physical copy, leading to backlash from several US retailers who chose not to stock the game. This decision has drawn scrutiny, especially as the Ultimate Edition of the game has been criticized for locking story content and missions behind a paywall.
Despite these controversies, the pricing for GTA VI has been generally well-received, with the base version priced at £69.99 / $79.99 and the Ultimate Edition at £89.99 / $99.99. Rockstar has also partnered with PlayStation to market the game as playing 'best on PS5', although this partnership faced backlash after PlayStation announced it would stop producing physical games by January 2028.
What This Means
As the gaming community speculates about the potential release of the third trailer, Rockstar Games may be looking to shift focus away from recent controversies and build excitement leading up to the game's launch. The countdown to launch day is likely to intensify as fans await official announcements.



