Confirmed Facts
Community Discussion
Community reports suggest that the extended look of Grand Theft Auto 6 reached 31.1 million views on Netflix within four days, making it the most-viewed title last week, according to GamesIndustry.biz. This 30-minute preview was listed under Netflix's English-language films and ranked No. 1 in 87 of the 93 countries tracked by the platform.
The premiere was exclusive to Netflix for six hours before becoming available on YouTube, where it has since reached 17 million views. Additionally, Sensor Tower data indicated a significant increase in Netflix's US mobile viewership, which rose by 35% hour-over-hour during the extended preview. Web traffic also surged by 125%, temporarily causing the streaming service to crash.
Take-Two CEO Strauss Zelnick previously described the Netflix premiere as 'one of the hors d'oeuvres' of its marketing campaign for GTA 6, which is set to launch on November 19 for PS5 and Xbox Series X|S.
Background
The extended look premiered on August 27 and was tracked through August 30, marking the end of Netflix's weekly Top 10 viewing window. Viewership metrics on Netflix differ from YouTube, as Netflix counts views based on total hours viewed divided by runtime, while YouTube counts a view as soon as a video begins to play.
What This Means
The impressive viewership numbers for the GTA 6 extended look highlight the significant interest in the title ahead of its launch. This marketing strategy appears to be effective, generating buzz and increasing engagement across multiple platforms.
